Blog > A Water Revolution

Our global media reports almost daily on a water crisis somewhere in the world. Just recently here in the US, there was a huge water emergency in West Virginia where a chemical spill leaked into the water supply and contaminated water to more than 300,000 residents who were all without water for 4 days. Elsewhere, the National Oceanic and Atmospheric Administration (NOAA) just recently listed 11 cities that are in danger of completely running out of water, and drought emergencies have been employed in counties of Colorado, New Mexico, Nevada, Kansas, Texas, Utah, Arkansas, Hawaii, Idaho, Oklahoma and California. Questions have arisen as to why we are in such a time of water crisis. There is not just one answer however, it is a multifaceted problem. Climate change has been attributed to extreme weather patterns resulting in floods and droughts, an increase in water consumption by consumers is causing water shortages and a surge in economic growth is demanding more goods and services which requires an enormous amount of water to produce. The Global Risk Report, released earlier this year, listed water as one of the highest global risks we are currently facing. It’s encouraging to see companies such as H&M and Coca-Cola recognizing this crisis and implementing strategies to effectively manage their water impact, however it is a drop in a bucket when you look at the overall global crisis. It will take more than one or two or even ten companies being proactive to conserve, protect and regenerate our water supply. Water conservation isn’t just a commercial problem either; the more water we as individuals use on a daily basis, from bathing, cooking, drinking and landscape maintenance impacts our water resources. We need to look at ways in our own homes where we can conserve water and make sure it is safe for consumption. Utilizing a water filtration system is the best way to ensure we are drinking safe, contaminate-free water and with models on the market today that have significantly less water waste than the original reverse osmosis systems, it is a smart first step to conserving our water supply and keeping it safe. If we all do our little part to protect and save our water sources then maybe we can live in an age of a global water revolution instead of a global water crisis.